♡ Kawaii Beauty and Makeup Products at Sephora (*´∀｀*) ♡

When I shop for anything, I'm always looking for really cute and kawaii-style products. In this blog post, I'll share some really cute makeup and beauty products and brands that you can check out next time you go to Sephora!

(This is a follow up to my blogpost on Japanese/Asian brands at Sephora)

I will make a list of brands that either have really cute packaging or are really useful for doing very cute, kawaii makeup! 

Choco kuma and kiiro check out the Too Faced Semi Sweet Palette 

1. Too Faced

Too Faced packaging is so cute. They have the Chocolate Bar and Semi Sweet eye palettes. I have both now! I just got the semi-sweet for the VIB sale and I can't wait to try it out. The eyeshadow colors are even named after sweets...and SMELL LIKE CHOCOLATE!

Names for colors inspired by sweets! 

Of course, Too Faced has other really pretty products too. I have their "Teddy Bear Hair" brush set. It comes in a lovely bag with a bear keychain and a set of the softest pink brushes. I use them all the time, and they look lovely in my bathroom too.

They also have some really pretty heart shaped blush (Sweethearts Perfect Flush Blush) that I haven't tried yet, but look lovely too.

2. Hello Kitty

Once in a while, Sephora gets in new Hello Kitty products. I love the products that come in pastel colors and glitter. The packaging is cute too. My all time favorite has been a Hello Kitty eye shadow stick that is shimmery and so easy to apply when you don't have time to do your eye makeup. I got both shades of light and dark lavender.

Sephora used to carry these retractable brushes and also a whole line of Hello Kitty makeup brushes. I have one and love it for travel. I've seen them bring it back so perhaps there will be other similar brush products at Sephora in the future. You can watch my reviews of the Hello Kitty products here.

3. Benefit
Benefit has retro style packaging that is really fun. Whenever I'm in Sephora I like to check out their newest products and colors. Their range of tinted lip and cheek stains are really cute. I just got the high beam highlighter and it adds a great highlight to your face above your cheeks. The slight shimmer is really cute.

I love the packaging for their gift or value sets. I recently saw this one called "Pretty Parfait". So cute!!

4. Tony Moly

Tony Moly is relatively new to Sephora! I'm already seeing lots of the cute hand creams and lip balms being sold. It will be fun to see what other products they'll have in the future.

Tony Moly products, photo from Sephora website. 

5. Accessories!

Be sure to check out the little Sephora accessory section or the minis by the checkout. You can find lots of cute goodies here! I love my pink hair ties, clips, and bobby pins!

Sephora pink hair clips and bobby pins (photo from Sephora online) 

I'll be doing a post soon about my top kawaii makeup must haves! (expect makeup with lots of glitter and fun pastel colors!)

Mary ´◡` ♡

Japanese & Asian Brands at Sephora (Blog Post)

Sephora and Macy's Kawaii Haul (Blog Post) (Video)

Shiseido Ibuki Review (Blog Post) (Video)

Hello Kitty at Sephora (Blog Post) (Video)

Sephora: Japanese and Asian Beauty Brands and Products

In the past, I often found myself searching google for forums or blog posts about good Asian beauty products that I could buy at Sephora and I couldn't find very much information. I've noticed a lot more products at Sephora recently! Let me share what I have found.

Asian Beauty Brands at Sephora

1. Shiseido (Japanese)

High end brand from Japan. In Japan, you can buy many "drugstore" Shiseido branded products with cheaper formulations. Unfortunately, you won't find those at Sephora (it is Sephora though, high end is the norm!!). You can find those products at places like Amazon or eBay quite reasonably. (See my review of the Perfect Whip Shiseido series here.)

Sephora offers a wide range of Shiseido's products, including the IBUKI line which is targeted for younger buyers in their twenties. (IBUKI review here, and blog post here) I most like Shiseido's sunscreen, cotton pads, makeup cleansing oil, and makeup wipes. Sometimes you can find these at your local Marshall's or TJ Maxx if you are lucky.

It's nice to get a gift set so you can try things out. Shiseido can also be found at many department stores, like Macy's. Keep an eye out for their free gift with purchase that comes several times a year.

2. SK-II (Japanese)

High end skincare brand from Japan. I haven't tried any SK-II products but they are very well-known in Asia. There are plenty of YouTubers I have heard mention their products.

3. AmorePacific (Korean)

AmorePacific also has a lot of high end skincare products available at Sephora. I received a sample with one of my purchases, and I remember being amazed by how great the lotion felt on my skin! Really expensive though!

4. Yu-Be (Japanese)

This brand has many different skin creams at Sephora. Oddly, I never really saw this brand in Japan. I must have just been not looking in the right places, but it didn't seem to be very popular. However, the reviews on Sephora rate the products very high!

5. Perfume brands from Asia

Sephora also has some Asian designer perfumes like Issey Miyake and Hanae Mori, but that is the extent of the products you'll find from these brands.

6. Tony Moly (Korean)

I am so excited for the Tony Moly products at Sephora! I saw soo many cute fruit shaped lip balms and hand creams online. If you are on tumblr a lot, you have probably seen the adorable packaging from this brand. My store did not have any in stock during the Sephora VIB sale, so make sure you check online (and they have been selling out too!).

Screenshot from my favorites list on Sephora.com 

7. Hello Kitty

Every so often, a line of Hello Kitty beauty products is released at Sephora. (I have several videos and blog posts about it) Sometimes the quality of this brand is a problem; especially when high prices are to be expected at Sephora! However, most of the time these products get clearanced out to nearly half of what they were originally posted to be. (For example, there was a Hello Kitty compact selling for $50 when it was first posted, that now is on clearance.)

Many of the Hello Kitty makeup products I would recommend, especially if you get a deal on them or find a gift set. They generally have fun colors, glitter, and cute packaging that is hard to find at Sephora sometimes!

Hello Kitty gift set (Screenshot from Sephora.com) 

8. Boscia

Boscia is a North American brand owned and produced by FANCL which is a big Japanese beauty company. There is a really interesting story about the man who created the company for his wife, who was having bad reactions to ingredients in cosmetic products, read here. Boscia is all natural and does not test on animals. They have a new product called the Konjac facial sponge, which is made from a root vegetable called konnyaku (it's really yummy in Japanese hot pot--the vegetable, not the sponge!).

Lingzhi (mushroom) face mask, hmm.. 

In addition to these brands, Sephora now has sheet masks! I haven't tried them out, but it is a very good sign to see sheet masks growing in popularity! My favorite masks are still My Beauty Diary (review and video here), but I think I'll give them a try sometime!

Another item to try is the Shiseido cotton pads! Cotton pads in Asia are a bit different and I really like these Shiseido ones if you are up to splurge a bit. ;-)

I also want to mention a few brands that aren't truly Asian beauty brands brought to Sephora. Tatcha is a brand that carries products "inspired by geisha". They have cleansing oils and blotting papers--and are rated pretty well.

I'll be doing a new blog post very soon all about kawaii products to check out at Sephora!

Mary ´◡` ♡

Sephora and Macy's Kawaii Haul(Video)

Shiseido Ibuki Review (Video)

Sephora at Hello Kitty (Video)